Name
Fighting Application Fraud: Balancing Prevention with a Positive First Impression
Date & Time
Monday, September 19, 2022, 1:55 PM - 2:40 PM
Moderator:
Shirley Inscoe
Description

Application fraud is a challenge for all financial services firms. Whether the application is for a checking account, credit card, brokerage account, loan, or other product, the financial services firm must determine whether it is dealing with a real applicant, a bot, or a fraudster and then determine whether the applicant is the individual the applicant claims to be. Given a very competitive market, it is vital that the application process not be so onerous that consumers abandon it before completing the entire application. With rampant identity theft and fraud rings’ ongoing use of synthetic identities, ensuring that the applicant is legitimate while providing a pleasant experience can be quite difficult.  Has your firm identified the perfect balance between security and the customer experience to ensure all the good applicants complete the process while weeding out the bad ones? Join this panel to hear how other firms are achieving this balance across delivery channels.