Account takeover (ATO) fraud continues to grow by leaps and bounds. While much of ATO can be attributed to data breaches, malware, and social engineering, this form of identity theft may be particularly painful for customers when it is committed by family members or friends. What types of ATO fraud are the most challenging to solve? How does a financial institution prevent ATO, particularly when the activity appears to originate from the customer’s own device or location? Join this panel and uncover best practices to detect and prevent ATO fraud without adding unnecessary friction to the customer experience.