Contact center authentication practices come in an array of configurations and options. But not all authentication practices are created equal. The right authentication strategy can enhance the consumer experience while simultaneously protecting against fraudsters. But many financial services leaders are struggling with choosing the best type of authentication solution for their firm. The answer starts in the interactive voice response (IVR). Continuous and frictionless authentication from the IVR through to the call center agent can lower operational costs, decrease hold times, and deepen customer affinity. Leveraging risk-based authentication can reduce reliance on static knowledge-based authentications or ineffective one-time passwords and can go a long way to optimize your call center customer experience. Have you considered the tools you would need to optimize your authentication strategies? Join this panel as it discusses best practices in contact center authentication.