Adam Davies heads FICO's Fraud and Identity Product teams, bringing 30 years of extensive expertise in fraud, security, and financial crime prevention to his role. Throughout his tenure at FICO, he has established himself as an enterprise fraud thought leader with global experience gained through consulting engagements and solution implementations across more than 90 countries. Adam possesses a proven track record of guiding clients toward best practices in minimizing fraud exposure, centralizing fraud intelligence systems, and implementing customer-level fraud management strategies. Leveraging his comprehensive background, he drives innovation in FICO's product development, continuously enhancing capabilities for the company's global customer base while pioneering transformative applications of Generative AI for managing the fraud trends of tomorrow.